If you're building pages that have strong potential to attract users organically, you need to start with a solid SEO foundation. Here's a practical, actionable guide to help you structure your pages for better visibility and performance in search engines.
The <head> of your HTML page is where search engines look first. It plays a crucial role in helping your page rank well.
Title Tag: This is what appears in the browser tab and in search results. Keep it under 60 characters, include your main keyword, and make it click-worthy.
Meta Description: A concise summary of the page (ideally under 160 characters). Helps improve click-through rates on search engine results pages.
Open Graph (OG) Tags: These tags ensure your content looks great when shared on social platforms (Facebook, LinkedIn, etc.). Add:
og:titleog:descriptionog:imageog:url<h1> tag per page.<h2> tags to break your content into sections.<h1> and your title tag aligned in terms of keywords and messaging.
Use semantic tags like <article>, <section>, <nav>, <main>, and <footer> to improve readability for both users and search engines.
A clean, descriptive URL improves both user experience and SEO.
Bad URL:
https://example.com/page?id=23485
Good URL:
https://example.com/hub/how-to-lose-weight-in-30-days-post-pregnancy
Site speed is critical for both user experience and SEO. Here's how to make sure your page loads fast and performs well:
width, height, alt, title, and loading="lazy".{isMobile ? <MobileComponent /> : <DesktopComponent />}.Before publishing any SEO-focused page, run these quick checks:
<title> and <meta description>?<h1> and one <h2>?Final Thoughts
These aren't just checkboxes — they're habits. Build them into your development workflow, especially when you're building content or product pages meant to attract organic traffic. Good SEO is mostly about clarity, structure, and performance.