The art of cold emailing

“You can’t manage what you can’t measure.”

Why tracking your emails is crucial:

  1. Without tracking, you stay blind — you won't know if your emails are being opened. That means you can't tell whether the issue is with your subject line, your email content, or simply that the recipient is inactive. Without this insight, you may keep sending emails that are never seen.
  2. Tracking helps you measure and improve — It’s essential to monitor your efforts so you can optimize your outreach and turn your efforts into real success.

How to track your emails:

  1. Install an email tracker — I recommend MailSuite. Install it and connect your Gmail account.
  2. Test the setup — After installation, send a test email to a dummy email address and verify if the tracker is working properly.
  3. Once verified — Start sending your real cold emails with tracking enabled.
  4. Note — Email tracking only works on desktop. If you are sending emails from mobile/tablet, make sure to install the mobile app version and connect it to your Gmail account.

Best practices for cold emailing:

My Emails Look Boring — And That’s Why They Work.

You spent hours perfecting your launch email. The hero image looked amazing on desktop. The CTA button matched your brand colors. The layout was tested across four different email clients.

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Subject: Feature idea for you

Hi Emily,

We're testing a new way to group feedback by customer segment. Helps you quickly see what different user types are asking for.

If you want early access, just reply to this and I'll enable it on your board.

Thanks,
Shayan
Subject: Need a hand?

Hi Emily,

Noticed you signed up yesterday. If you're trying to collect feedback from users but not sure where to start, I can help.

Let me know how you're planning to use the board and I'll share a quick setup tip that works well.

Cheers,
Shayan
Subject: Want early access?

Hi Emily,

We've been working on a way to auto-tag feedback based on keywords and sentiment. It's not public yet, but I can turn it on for your account if you're curious.

It might save you a lot of manual cleanup.

Just reply and I'll flip the switch.

Thanks,
Shayan

Plain doesn't mean lazy. And it definitely doesn't mean ugly.

It means focused. Intentional. Clear.

Your users don't care about your formatting. They care about what you're saying and whether it matters to them.


“There is no better way to be the expert than just do the work. You might be surprised at how quickly you get to become the expert.”

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