This page outlines a high-level technical SEO plan for a health-based startup that recently closed an $8 million funding round.
| # | Action | Description | Remarks |
|---|---|---|---|
| 1 | CDN-Based Image Delivery (Cloudinary) | Served all images via a CDN using Cloudinary to reduce load times and enhance Lighthouse performance. | Migrated all the images to webp format and hosted all the images on Cloudinary. It was one of the most critical steps in improving lighthouse score along with bullet no 3. |
| 2 | Optimized Heading Hierarchy & FCP | Ensured semantic use of <h1>, <h2>, and <h3> tags with a single <h1> per page to improve SEO and First Contentful Paint. | Migrated all the pages with only one h1 tag and followed by h2, h3, h4 (in some cases). The flow of the page was mainly decided by h1 to h4. Headings and subheadings that could match with Google search results were replaced with header tags to help Google read the complete page. |
| 3 | Image Attribute Enhancements | Added critical image attributes like width, height, alt, title, and lazy loading (loading="lazy") to improve accessibility and performance. | This was an important step because even if you host your images on CDN, it's very crucial to fetch the same image size as the rendered image size. This can significantly boost the lighthouse score. |
| 4 | Structured Data with JSON-LD | Used JSON-LD to provide structured metadata such as aggregate ratings and contextual information for better search engine understanding. | This increased credibility through ratings and important links that people could see in the search results. |
| 5 | Self-Referencing Canonical Tags | Implemented canonical tags on every page to prevent duplicate content issues and consolidate SEO value. | Prevented potential SEO penalties from duplicate content. |
| 6 | Customized Meta Titles & Descriptions | Tailored meta titles and descriptions to match each page's content, improving clarity and click-through rates from search results. | Increased organic click-through rates by making search results more relevant. |
| 7 | Internal Linking with rel="noreferrer" | Structured internal links using rel="noreferrer" to enhance privacy and control over link behavior. | Improved security while maintaining SEO value of internal links. |
| 8 | Location-Specific Targeting | Added geo-targeted content to serve users in specific regions and boost local search visibility. | Improved local search rankings and user relevance. |
| 9 | Created Listing Pages for Key Categories | Developed dedicated listing pages to organize content types (e.g., product types, service offerings, events). | Enhanced user experience and content discoverability. |
| 10 | Benefit Highlights & Trust Signals | Clearly showcased feature highlights (e.g., high ratings, guarantees, policies) to build user trust and improve engagement. | Increased conversion rates and reduced bounce rates. |
| 11 | SEO-Friendly URL Structure | Adopted clean, descriptive slugs in kebab-case (e.g., feature-showcase) instead of dynamic query parameters for better readability and indexing. | Improved both user experience and search engine crawling. |
| 12 | Accordion UI for Category Navigation | Introduced an accordion-based UI to streamline navigation and organize content under expandable categories (e.g., by region, type, or topic). | Enhanced mobile experience and content organization. |
| 13 | Migrated Key Pages to Next.js | Transitioned high-traffic React pages to Next.js for improved performance, SEO, and server-side rendering benefits. | Significantly improved performance metrics and SEO rankings. |
| 14 | Proposed Free Tools Based on Search Volume | Recommended building free, high-utility tools aligned with popular Google search queries to drive organic traffic and user acquisition. | Long-term strategy to attract and retain users through valuable resources. |